This high-profile gathering brought together some of the key figures in the government’s communication sector, including the Government Spokesperson Isaac Mwaura, his deputies Gabriel Muthuma and Mwanaisha Chidzuga, and Public Communication Director Joshua Arap Sang.
The closed-door meeting focused on aligning the UDA’s strategic goals with the government’s communication efforts.
As the political landscape in Kenya continues to evolve rapidly, the UDA is keen on making sure that the promises outlined in its manifesto are not only effectively communicated but also clearly understood and embraced by the public.
According to sources familiar with the discussions, one of the main topics of the meeting was enhancing the synergy between the party’s messaging and the government’s communication.
This alignment is seen as a way to present a united front that reinforces the UDA's policy achievements and future plans. By doing so, the party hopes to improve its public image and maintain the trust of its supporters.
The UDA recognizes the importance of clear and consistent communication, especially as the country heads towards the next major election. Misinformation and unclear messaging can have serious consequences, particularly in a political environment as dynamic as Kenya’s.
To address these challenges, the officials in the meeting reportedly discussed refining their strategies to combat misinformation and improve transparency in their public messaging.
The involvement of such high-ranking communication officials in the meeting signifies a concerted effort by the UDA to address any gaps in the current communication framework.
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